LIV Golf has signed a new broadcast agreement that will see the 2025 season shown on free-to-air television in the UK. The broadcasts will now be available on the ITVX platform and ITV1 and ITV4.
Broadcasts are scheduled to begin from Riyadh’s second round of the season. ITV4 will also feature weekly reviews of the best moments of the tournaments.
This is another move by LIV Golf to expand its audience. The company has signed significant deals with FOX Sports in the US, Coupang Play in South Korea, and Movistar Plus+ in Spain.
LIV Golf senior vice president of broadcast partnerships Ron Wexler said the partnership with ITV will help make golf available to even more viewers, strengthening the league’s position as a global sports brand.
ITV Sport director Niall Sloan emphasized that this is an essential development for British golf fans as they can now follow LIV Golf competitions for free.
In addition, the tournament has contracted with popular YouTube blogger Rick Shiels, which will also help attract new audiences and boost ratings in 2025. The practice of reaching out to bloggers is relevant to various sports. For example, India’s IPL league has popularized cricket far beyond the country’s borders. And this happened partly with the support of the brokerage community. The championship has not only got spectators. More and more people are betting on the outcome of matches. They often do it on the go using their phones with installed bookmakers’ applications, which you can find here. This website ranks at the top among similar sports-related resources.
LIV Golf continues to expand its global audience by signing an important agreement with UK television channel ITV. From 2025, tournaments will be broadcast free of charge on the ITVX platform and TV channels ITV1 and ITV4. The first broadcast will start with the second round in Riyadh, and there will also be a weekly show on ITV4 featuring the best moments.
The agreement is part of LIV Golf’s strategy to strengthen its international presence. The tournament has previously signed contracts with FOX Sports in the US, Coupang Play in South Korea, and Movistar Plus+ in Spain.
LIV Golf senior vice president Ron Wexler said the partnership with ITV is essential in promoting the league globally. Through the agreement, millions of UK viewers can follow the competition for free, learn about new golf stars, and immerse themselves in the atmosphere of world-class tournaments.
ITV’s Director of Sport, Niall Sloan, said golf’s return to free-to-air television in the UK is an excellent opportunity for fans to experience the drive of live coverage again. He emphasized that the 2025 season promises exciting, with new formats and star participants.
In addition to television deals, LIV Golf has been active on digital platforms. The tournament recently signed an agreement with well-known YouTube blogger Rick Shiels, whose large audience will help attract the younger generation to watch golf. This should help boost the tournament’s popularity and ratings heading into the 2025 season.